Advertising performance trend

This widget offers a dynamic and visually rich analysis of your advertising performance by tracking the relationship between ad sales, organic sales, and ACOS (Advertising Cost of Sales). The bar chart segments daily sales into two categories: blue bars representing ad-driven sales and gray bars for organic sales, providing a clear snapshot of your revenue sources. The orange line graph overlays this data, showcasing ACOS trends to help evaluate the efficiency of your ad spend.

By monitoring these key metrics, you can quickly identify fluctuations in advertising performance and uncover insights into how your campaigns are impacting overall sales. A rising ACOS may indicate an increase in ad spend without a proportional increase in sales, signaling the need for campaign optimization. Conversely, a decreasing ACOS demonstrates greater efficiency, potentially freeing up resources to invest in other growth areas.

This tool empowers you to fine-tune your advertising strategy by balancing ad-driven and organic sales growth. It’s ideal for identifying trends, assessing the ROI of your advertising efforts, and making informed decisions to enhance overall sales performance on Amazon.