Advertising Keywords list
This widget offers a detailed analysis of individual keyword performance across your advertising campaigns. It provides key metrics such as ad sales, total spend, and ACOS (Advertising Cost of Sales) to measure how efficiently each keyword is driving traffic and generating conversions.
In addition to financial data, it highlights engagement metrics like impressions, clicks, CTR (Click-Through Rate), and CPC (Cost Per Click). These indicators help you evaluate the effectiveness of each keyword, showing which ones attract the most attention and convert into sales. High CTR and low CPC values indicate optimal performance.
By reviewing this data, you can refine your keyword strategy by adjusting bids and targeting, focusing on high-performing keywords while improving or replacing underperforming ones. This ensures better resource allocation and enhanced overall campaign performance.