Advertising performance summary

This widget provides a detailed snapshot of your key advertising metrics, offering a quick and clear overview of your campaign's effectiveness and efficiency. It is organized into sections that highlight critical performance indicators to help you monitor and optimize your advertising strategy:

Total Ad Sales: Displays the total revenue generated through advertising efforts, giving an overarching view of the direct contribution of ads to your sales.

Total Spend: Shows the total amount invested in advertising campaigns, helping you assess whether your ad spend aligns with your budget expectations and goals.

ACOS (Advertising Cost of Sales): Indicates the percentage of ad spend relative to revenue generated from ads, a key measure of your campaigns' cost efficiency.

ROAS (Return on Ad Spend): Reflects the revenue generated for every euro spent on advertising, providing insights into the profitability of your investment in ad campaigns.

TACOS (Total Advertising Cost of Sales): Includes both ad-driven and organic sales, offering a broader perspective on how advertising efforts influence overall revenue and long-term brand growth.

In addition to these metrics, the widget tracks impressions, clicks, orders, and units sold, offering a comprehensive view of ad performance. With these insights, you can identify areas for improvement, adjust your campaigns to maximize ROI, and better understand how advertising contributes to your business growth. This summary is an essential tool for staying competitive and making data-driven decisions in the dynamic e-commerce landscape.