Advertising performance by campaign type

This widget provides a clear and concise breakdown of your advertising performance across different campaign types, enabling you to assess how each contributes to overall sales and advertising costs. Using a pie chart visualization, it highlights the proportion of sales generated by Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, accompanied by their respective ACOS (Advertising Cost of Sales).

Sponsored Products: Typically the most dominant campaign type, it drives a significant share of sales with a relatively moderate ACOS, making it a cost-efficient option for most advertisers.

Sponsored Brands: Focused on enhancing brand visibility, these campaigns often generate a smaller percentage of sales but can be crucial for long-term brand recognition and customer acquisition.

Sponsored Display: Primarily used for retargeting and audience engagement, these campaigns may have higher ACOS but can be effective for specific strategic goals.

By reviewing these metrics, you can identify which campaign types are delivering the best return on investment and where adjustments might be necessary. For example, a high ACOS in Sponsored Display campaigns might signal the need for better targeting or bid adjustments, while Sponsored Products' lower ACOS indicates cost efficiency and scalability.

This tool is indispensable for optimizing your advertising mix, ensuring that resources are allocated effectively, and driving both short-term sales and long-term growth. It helps you refine your strategies across different campaign formats to maximize ROI and achieve a balanced, data-driven advertising approach.