Top performing keywords

This widget offers a detailed overview of the most effective keywords driving your advertising campaigns. Each keyword is linked to its respective campaign and ad group, providing clarity on its context and contribution. By analyzing this data, you can easily identify which keywords generate the highest ad sales and understand their role in boosting conversions.

Critical metrics such as ad sales, spend, and ACOS (Advertising Cost of Sales) allow you to assess the cost-effectiveness of each keyword. Keywords with lower ACOS indicate higher efficiency, meaning they bring in significant sales with minimal spending. Conversely, keywords with higher ACOS may signal the need for optimization or better targeting.

This tool is essential for refining your keyword strategy to improve overall campaign performance. By focusing on the best-performing keywords, you can allocate budgets more effectively, adjust bids where necessary, and maximize your return on advertising investment.