Advertising performance by Parent

This widget provides an in-depth analysis of the historical performance of your advertising campaigns by visualizing key metrics such as ad sales, organic sales, and ACOS (Advertising Cost of Sales) over time. The graph combines bar charts for ad (blue) and organic sales (gray) with an orange line that tracks ACOS trends, giving you a clear picture of your campaigns' cost efficiency and revenue impact.

Key metrics, including impressions, clicks, orders, and units sold, are displayed in the summary section, making it easy to evaluate campaign performance at a glance. The comparison between ad-driven and organic sales highlights which strategies are driving growth, while peaks and dips in performance help you identify seasonal patterns or opportunities for optimization.

The ACOS trend ensures your advertising costs remain under control, while the summary provides actionable data, such as total ad sales, total spend, ROAS (Return on Ad Spend), and TACOS (Total Advertising Cost of Sales). These insights enable you to fine-tune your ad strategies for maximum efficiency and profitability.

By combining detailed trend analysis with a concise summary, this tool is essential for making data-driven adjustments, optimizing ad campaigns, and boosting overall sales performance and profitability.