Traffic and conversion by product

The Traffic and Conversion by Product widget delivers a granular view of your product-level performance, offering invaluable insights into how each parent product contributes to your business outcomes. By presenting detailed metrics such as total sales, units sold, average unit price, ad spend, and paid impressions, this widget enables you to evaluate the effectiveness of each product in driving traffic and conversions.

With percentage changes highlighting trends over time, this tool helps you quickly identify which products are thriving and which may need adjustments. By comparing these metrics, you can gauge the return on investment (ROI) for individual products, uncovering opportunities to optimize pricing strategies and refine your advertising spend.

This data-driven approach empowers you to make informed decisions that maximize product performance. Whether reallocating ad budgets to top-performing items or addressing underperforming products, this widget provides the insights needed to boost profitability and ensure sustained growth across your catalog.