Overall campaign performance

This widget provides a comprehensive view of the performance of your advertising campaigns over time. The bar chart represents daily fluctuations in ad sales, while the line graph tracks the Advertising Cost of Sales (ACOS), offering a side-by-side comparison of revenue generation and cost efficiency.

The combination of these metrics allows you to analyze the effectiveness of your ad spend. Periods with high ad sales and low ACOS signify optimal performance, whereas spikes in ACOS may indicate areas requiring strategic adjustments, such as bid modifications or refined targeting.

By understanding these trends, you can identify high-performing periods and potential inefficiencies. This insight is crucial for optimizing your campaigns, reallocating resources, and ultimately maximizing returns on your advertising investments.