Campaigns list
This widget provides a detailed overview of all your active advertising campaigns, breaking down critical performance metrics in one place. Metrics such as ad sales, advertising spend, and ACOS (Advertising Cost of Sales) offer insights into the financial efficiency of each campaign. Additionally, engagement indicators like impressions, clicks, and CTR (Click-Through Rate) help assess the impact of your ads on customer engagement.
By including CPC (Cost Per Click) and conversion rates, the widget allows for a deeper evaluation of bidding strategies and campaign profitability. Campaigns with high CTR and low CPC signify effective targeting, while campaigns with higher ACOS may require optimization to improve efficiency.
This comprehensive data view empowers you to identify top-performing campaigns, refine underperforming ones, and adjust tactics to maximize ROI. Whether you aim to increase sales, lower costs, or improve engagement, this tool ensures continuous monitoring and strategic adjustments to your advertising efforts.