Ad group list
This widget provides an in-depth overview of your ad groups, showcasing critical performance metrics like ad sales, spend, and ACOS (Advertising Cost of Sales). It offers a granular look at how each ad group is performing within its respective campaign, helping you pinpoint strengths and weaknesses in your advertising strategy.
In addition to financial metrics, the widget highlights engagement indicators such as impressions, clicks, CTR (Click-Through Rate), and CPC (Cost Per Click). These metrics allow you to assess how effectively your ad groups are reaching and engaging your target audience. Higher CTRs and lower CPCs often indicate well-optimized ad groups.
By analyzing this data, you can monitor ongoing performance, refine bid strategies, and make informed adjustments to improve campaign results. This tool is essential for tracking the health of your ad groups, maximizing their efficiency, and boosting the overall return on your advertising investment.