Agencies

How Metricoz Helps Amazon Agencies Optimize Client Campaigns and Drive Results
Amazon agencies operate in a dynamic and competitive environment, managing multiple clients and campaigns simultaneously. To deliver exceptional results and maintain a competitive edge, agencies require robust tools that provide comprehensive insights and streamline operations. Metricoz offers a suite of features tailored to meet these needs:

1. Total Business Performance Widget
This tool provides agencies with a holistic view of each client's online store performance, displaying key metrics such as page views and conversion rates over customizable time frames. By comparing current data against previous periods, agencies can identify trends, assess the effectiveness of strategies, and make informed decisions to enhance client performance.

2. Traffic and Conversion Trend Widget
Offering a concise summary of critical metrics - including page views, total revenue, ordered units, and conversion rates - this widget enables agencies to monitor shifts in traffic patterns and their correlation with sales performance. This insight allows for the optimization of marketing efforts and sales strategies across various client accounts.

3. Traffic and Conversion Summary Widget
By segmenting customer interactions by device type, this widget provides a breakdown of traffic between browser and mobile sessions. Understanding user preferences across platforms allows agencies to tailor client stores' mobile and desktop experiences, enhancing user engagement and driving conversions.

4. Traffic Mix Trend Widget
This feature analyzes store traffic sources, comparing browser and mobile sessions over selected periods. Monitoring shifts in user preferences enables agencies to optimize digital presence and tailor content and campaigns to the dominant platforms used by customers.

5. Sales by Category Widget
Providing an analysis of sales performance across product categories, this widget helps agencies monitor and optimize business operations. By comparing current metrics with previous periods, agencies can identify growth areas or declines, allowing for informed decisions to refine inventory management, marketing campaigns, and pricing strategies.

6. Traffic and Conversion by Product Widget
Offering a granular view of product-level performance, this widget presents metrics such as total sales, units sold, average unit price, ad spend, and paid impressions. Agencies can evaluate each product's effectiveness in driving traffic and conversions, enabling data-driven decisions to maximize product performance and profitability.

7. Sales by Brand Widget
This feature provides a high-level view of sales performance across various brands, highlighting key metrics like total sales, units sold, average unit price, and average order size. Agencies can analyze and compare brand effectiveness over time, refining marketing campaigns, inventory management, and product offerings to align with customer preferences.

8. Sales by Product Widget
Delivering a detailed breakdown of sales performance at the individual product level, this widget enables agencies to evaluate the success of their clients' entire catalog. By identifying top-performing products and those needing adjustments, agencies can refine inventory management strategies, implement targeted promotional campaigns, and optimize pricing to boost overall sales performance.

9. Sales by Parent Widget
This tool analyzes sales performance grouped by parent products, offering insights into how entire product lines contribute to business outcomes. Agencies can identify top-performing parent products and highlight underperforming ones, allowing for strategic improvements in inventory management, marketing campaigns, and pricing strategies.

10. Top Sellers Widget
Providing a ranked overview of best-performing products, this widget showcases key metrics such as total sales, price, and growth percentages. Agencies can quickly identify items generating the most revenue, enabling the prioritization of resources and marketing efforts to maximize the potential of high-performing products.

11. Profitability and Cost Trends Widget
Offering an in-depth analysis of financial health, this widget displays key metrics such as sales, shipping costs, advertising spend, refunds, and overall profit. Agencies can monitor trends in costs and revenue, pinpoint areas where expenses may be excessive, and optimize shipping, advertising strategies, and refund rates to enhance overall profitability.

12. Product Portfolio Profitability Widget
This feature provides a visual representation of the product portfolio's financial performance, categorizing products into profitable, breakeven, and unprofitable segments. Agencies can quickly assess the overall health of the portfolio, making data-driven decisions to adjust pricing, reduce costs, or reallocate resources to improve product performance.

13. Product-Level Profitability Widget
Delivering an in-depth analysis of profitability for each individual product, this widget highlights metrics including shipped product sales, advertising costs, selling fees, and fulfillment expenses. Agencies can identify the most profitable products and those incurring high costs, uncover inefficiencies, and adjust strategies to improve product performance.

14. Suppressed Products Status Widget
Providing an overview of products currently suppressed from active listings, this tool includes metrics such as the total number of suppressed products, potential sales value, and inventory levels. Agencies can quickly assess the impact of suppressed items and take corrective actions to restore visibility.

15. Suppressed Products by Issue Types Widget
Categorizing suppressed products based on specific issue types, this widget allows agencies to pinpoint exact reasons for product suppression. By identifying common issues, agencies can efficiently prioritize and resolve problems to maintain an optimized and compliant product catalog.

16. Suppressed Products List Widget
Offering a comprehensive view of all suppressed listings, this widget details information such as inventory levels, suppression dates, number of issues, and potential sales value. Agencies can diagnose and resolve listing problems promptly, ensuring products are visible and compliant.

17. Buy Box Summary Widget
Providing a snapshot of current Buy Box performance across all active products, this tool highlights metrics including the total number of active products, listings not currently winning the Buy Box, and the overall Buy Box win rate. Agencies can identify opportunities to improve Buy Box positions, increasing sales potential.

18. Buy Box Trend Widget
Offering a historical view of the Buy Box win rate over a specified period, this widget helps agencies identify patterns and fluctuations in performance. By assessing the impact of variables such as pricing strategies and fulfillment methods, agencies can optimize approaches to increase Buy Box success.

19. Buy Box Products List Widget
Providing a detailed overview of products' Buy Box status, this widget includes information on product availability, Buy Box price, current price, and percentage differences. Agencies can compare pricing to competitors and adjust strategies to improve Buy Box win rates.

20. Policy Compliance and Account Health
Metricoz monitors compliance with Amazon's policies, alerting agencies to issues such as suppressed listings or policy violations. Maintaining account health is vital to prevent disruptions in sales and ensure a positive customer experience.

By leveraging Metricoz, Amazon agencies can enhance their operational efficiency, make data-driven decisions, and ultimately deliver superior results for their clients.