Provides an overview of the highest-performing keywords across your advertising campaigns. It lists each keyword alongside its corresponding campaign and ad group, showing critical metrics such as sales generated, the amount spent, and acos (advertising cost of sales). by analyzing this information, you can identify the most effective keywords that are driving conversions and yielding a lower acos, helping you fine-tune your keyword strategy. This tool is essential for optimizing bids and improving overall campaign performance, ensuring maximum return on your advertising investments.