Allows you to track the historical performance of your advertising campaigns by illustrating trends in both ad and organic sales, alongside acos. by showing key metrics such as impressions, clicks, and orders, it helps you assess the effectiveness of your campaigns over time. The graphical representation of ad and organic sales allows for an easy comparison, helping you identify peaks and dips in performance. monitoring the acos trend ensures you are keeping your advertising costs under control, while the summary provides a clear breakdown of ad sales and spend, allowing for data-driven adjustments to your ad strategies. This tool is essential for optimizing your campaigns to improve overall sales and profitability.