Allows you to track the performance of specific keywords across various advertising campaigns. It provides crucial data such as ad sales, total spend, and ACOS (advertising cost of sale) to assess how efficiently each keyword is driving traffic and generating conversions. The widget also shows important engagement metrics, including impressions, clicks, and click-through rate (ctr), helping you understand the effectiveness of individual keywords. By reviewing this data, you can adjust keyword bids and optimize your advertising strategy to improve campaign performance.